Benefits of Email Marketing

Email marketing is utilised by thousand of business of all sizes across the globe who are unfamiliar with this method of advertising may not immedietly understand why it is so popular amongst companies in a variety of industries but here are ten reasons why email marketing in seen by many as vital marketing tool.

1. Low-cost

    One of the most abvious benefits of email marketing is its lower cost compared to mainstream marketing channels. There are no print or postage cost and no fees paid in exchange for exposure on a certain billboard, magazine or television channel. Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels. 

2. Target fans of your brand

     Email marketing is one of the only channels that consumers ask to receive. The majority of businesses utilising the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand. It is, of course, possible to send unsolicited email marketing messages, but this is only likely to annoy consumers and result in a damaged brand image.

3. Segmentation 

     Most marketing professionals would happily pay to ensure they were only spending money targeting those who were interested in their brand. Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

        If a franchise only has an offer on in certain areas of the country, it can easily arranged for emails to be sent only to those living in certain areas. If there is a sale on sports goods, it can be arranged for only those who have shown an interest in sports to receive an email.

         Email list segmentation works fantastically for brands who gain information about their subscribers. Studies have shown that marketers who use this tactic often boast improved engagement rates as a result.

4. Calls to action

     Email marketing is great for taking advantage of impulse buying. There aren't many other marketing platforms which allow customers to go from witnessing an offer to purchasing an item within two clicks of a button. With a tempting call to action and link straight to the checkout, email news letters can drive sales like no other channel.

5. Easy to create

    Email marketing doesn't necessarily require a huge team or reams of technical nous in order to be successful. It's certainly possible to jazz up an email campaign with fancy templates, videos, images and logos. Yet, some of the most successful campaigns utilise simple plain text emails, suggesting that it's the content of an email that is the most important thing.