1. Connect with customers - A blog is a practical and powerful way to share useful, relevant information with customers.
2. Connect with partners - Blogging allows you to connect and team up with influencers and leaders who can be intrumental in building your business.
3. Generate traffic - A strategically planned blog, with carefully chosen keywords in play, will show up in search and drive traffic to your landing pages.
4. Establish authority - Your business who blogis the hub of your content marketing efforts where you share your expertise.
5. Win business - 60% of businesses who blog acquire more customers.
6. Inspire your social media - If you're using social media effectively, you're sharing your blog post regularly and taking advantage of the magical amplification of social networks.
7. Increase reach - Your blog will be shared and find new eyeballs daily.
8. - Grow your email database - Your blog should inspire people to opt into your email newsletter list. Also, your email feeds traffic to your blog.
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9. Exchange ideas - Blogs obliterate the wall that once stood between a company and its customers. You encourage interaction, comments and feedback. You create a conversation.
10. Get (and stay) customer focused - By blogging, you'll learn how to speak in your customer's terms, perpetually improve this vital skill and grow more in touch with your audience's want and needs.
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